Wan Muzamir Fitri Che Wan is the Chief Operating Officer of Sterling Insurance Brokers Sdn Bhd. Prior to being the COO in 2013, he was the Senior General Manager and Senior Manager, responsible for implementation and execution of the company strategic business and operational plans. His hardwork complement with sharp analytical skills and forward thinking has earned him a seat on the Sterling Insurance Broker’s board of directors in 2015.

Wan is also the Director of Sterling Risk Solutions Sdn Bhd, Sterling iTech Ventures Sdn Bhd and Sterling Capital Advisory.

At Sterling, he plays the co-captain role in expanding the company and diversification of business segment. He crafted each subsidiary to meet different niche market, but with parallel vision and aspiration.

His client portfolio includes Malaysian Industrial Development Finance Berhad (MIDF), EXIM Bank, Asian Finance Bank, Small Medium Enterprise Development Bank Malaysia Berhad (SME Bank), Syarikat Perumahan Negara Berhad, PT Senagan Energi and Koperasi Polis Diraja Malaysia Berhad.